Topdanmark wish to identify a solution on how we can prevent fire damage in buildings more efficiently and with scalability . Fire damage is typically very costly for the insurance company, especially if fire expands to a larger scale and have a major impact on the customers that are affected. At the same time, it is an area where we see great potential for more emphasis on injury prevention.
We would like the solution to focus on the farmer’s customer experience. It is our experience that injury prevention is not at the top of the list when a farmer starts his day. There are other things that take up time and have a more immediate impact on the daily management and the farm’s ability to generate profit.
At the same time, the common prevention solutions that can effectively help stop fire accidents are expensive and they are not widely distributed. Therefore, we do not see scalability simply by focusing on this option.
How can we rethink prevention and encourage the farmer to act proactively to avoid fire damage through preventive behavior and risk reduction when it is not top-of-mind?
How can we ensure that a fire is registered and taken care of, so the fire is correctly contained and does not develop?
In the solution, we would like an emphasis on the possibility of cooperating with the ecosystem surrounding our customers, i.e. other relevant partners in agriculture.
In Topdanmark Agriculture, it is our ambition is to be the leading insurance company for the agro industry - now and in the future.
• We want to deliver the best customer service, advice and products for farmers and agriculture.
• We want the best profitability in agricultural insurance and thus stable and competitive pricing.
• We invest in the development of the agricultural market in cooperation with relevant partners.
• We have a strong emphasis on data usage and digital solutions based on creating good customer experiences, efficient processes and new business opportunities.
We want to be a relevant part of our customers' everyday lives, and part of our ambition is to help Danish agriculture to be among the best in the world. At the same time, we want to contribute to making Danish agriculture a safe workplace where there is a focus on efficient damage prevention.
In order to maintain and expand our ambition, we have a strong focus on collaborations on market development, new technology and data usage with SEGES and other relevant partners in the agricultural value chain.